These podcasts get better and better. The mixture of good health news stories, and a flair for entertainment, keep the listeners begging for more. Don’t miss today’s HealthNews Podcast!
If your part of the podcast world, you know the value of time shifting. We do too, and the HealthNews podcast is all about time shifting. With time shifting the consumer; those people that want the HealthNews, are able to get it on their own terms. In other words, they want the news, but only if they can listen to it when, where and how they want. So, we give it to them and allow them to take it with them on the device of their choosing; pick it up on iTunes or via their phone, or let them download it or stream it. How important is time shifting to the consumer?
According to the NY Times In the Age of Tivo and Web Video, What Is Prime Time? , time shifting is so important that the 6 million television viewers that have disappeared this season, have chosen time shifting as a viewing choice. Where we once used to rush home to watch our favorite TV show, now we decide when to watch it, where and how.
So six million this year maybe twice that many next year, maybe it’s time someone time shifted the news. Oh yeah, we already did. The HealthNews Podcast, time shifted for your audience and ours!
People ask if there is a reason we have only four articles on the HealthNews Podcast. Why not 5 or 6? Simple! Research shows that most people can only remember up to four things at a time unless they use certain strategies like grouping items together or repeating items over and over. According to the study published in the Proceedings of the National Academy of Sciences, it used to be thought that the number of things the mind could remember was 7 because most people could easily remember their phone number; however, they found that most people remember their phone number by actually grouping the numbers together.
So you see, there is a reason for everything we do at the HealthNews Podcast. The most important one, it brings you an audience and helps you keep it.
By the way you can still subscribe to our Metabolic Typing Newsletter for free if you send an email to drasw@verizon.net.
There was plenty of news to choose from this week for Friday’s HealthNews Podcast. We found over 60 articles that met our criteria. So why do we only choose four articles to highlight each week? You’ll just have to wait until Friday to find out as one of the stories we feature discusses some of the new research in memory.
Friday’s stories include:
The number of fat cells in your body and what that means
Commonly prescribed medications and cognitive decline in the elderly
Got Milk?
How much can you really remember?
Remember you can subscribe to the feeds, have us create a HealthNews show for you, or get the stories to edit into your own podcast.
Last night my wife Susan and I decided rather than go out we would order some take-out. For those of you following a Metabolic Typing diet (if you are interested in receiving our free newsletter send an email to drasw@verizon.net), yes, it is easy to order take out and still follow the plan.
So we called up our local Chinese restaurant and ordered the Peking Duck (no you do not have to eat the pancakes). This restaurant, always includes both scallions and cucumbers with the duck as condiments. We make it a point to always say no cucumbers, all scallions. As soon as we say that they always say, “For Dr. W. correct?”
You see, we created a differentiation for ourselves that immediately separates us from the hundreds of other people that call the restaurant for take-out. This is the differentiation you need in your podcast and this is what HealthNews does for you.
Whether we create a podcast for you to send to your clients, or you take our news feed and add it to your own podcast you create the differentiation that keeps you at the forefront driving new listeners and keeping your current listeners active.
Well it’s Friday and Friday means an updated HealthNews Podcast containing all the news you need to take charge of your life! Actually it’s all the news, your clients and customers need to take charge of their lives! Remember this is the generic version, and your promo will be inserted in three locations (a triple decker sandwich with you being the bread). Of course as some people do, they just purchase the two news segments and edit them into their own podcast. We are happy to accommodate your needs. The news itself is current and all the generic versions we post will have the updated weekly news so you can enjoy that.
More and more, consumers are looking for valuable health related information and they are starting to realize that the internet is mostly filled with so called “objective” information from sources that are more interested in pushing a product they are selling than reporting valuable information according to an article that appeared on HealthMad April 28th, The Best Health Newsletter in Print.
This demand for more healthy information is creating a demand for somoene to supply it. So where are these consumers turning to get this information and how can you offer a solution?
At HealthNews Podcast, we realize the value of a weekly health news show to give your audience exactly what they want and need. With hundreds of health related news stories being published each day, there is just no way for people to assimilate all this information into their busy lives. So at HealthNews we do all the work for them. We read the articles, pick the ones we feel are valuable in a practical sense then create a brief summary for the HealthNews Podcast. People find the stories valuable and enjoyable to listen to. Best of all the podcast format makes it easy for people to digest on their terms based on their lifestyle.
If your audience is looking for a healthier lifestyle; and they are, what are you doing to provide it? No matter what kind of show you are producing, adding some HealthNews to it would make it that much more valuable. Of course, you could ignore your audience but you know that isn’t smart.
At HealthNews Podcast we can produce a HealthNews show for you as the sponsor, keeping your name in front of your audience on a regular basis or provide you the MP3s to put right into your own show. Either way we take you one step closer to providing the answer to, “What Is Your Audience Really Looking For?”
Send us an email at healthnews@healthnewspodcast.com and we’ll provide you a sample promo for your business at no cost or obligation.
I just want to add one thing to what Paul had to say. No where does it say that all the content on your show comes has to come from you. Can you imagine what the 6 o’clock news would be like if there were no news services providing the feeds.? There wouldn’t be much to listen to. So where is it written you must create entire content yourself?
There is a lot to learn about content providing and some of the old laws still apply. Pull your content from as many places as you can but arrange in a way that is unique for you. This will give you style and presentation.
Like a good meal, presentation is half the battle! Just make sure you get the health related part of your show from HealthNews.
