“Those with the content are the winners when distribution becomes a commodity.”
Last night I received an email alert that Paul Colligan had a new post on his blog, New Media Makers – Distribution Need Not Be Your Worry – Keep Making Content Worth Making. So I clicked on over to see what he had to say. If you have not been there you click on over.
I just want to add one thing to what Paul had to say. No where does it say that all the content on your show comes has to come from you. Can you imagine what the 6 o’clock news would be like if there were no news services providing the feeds.? There wouldn’t be much to listen to. So where is it written you must create entire content yourself?
There is a lot to learn about content providing and some of the old laws still apply. Pull your content from as many places as you can but arrange in a way that is unique for you. This will give you style and presentation.
Like a good meal, presentation is half the battle! Just make sure you get the health related part of your show from HealthNews.
Tags: alternative health, content, diet, exercise, feeds, health, healthnews, news, podcast
