Differentiate or Die #8

By drasw

Dr. W & wife SusanLast night my wife Susan and I decided rather than go out we would order some take-out.  For those of you following a Metabolic Typing diet (if you are interested in receiving our free newsletter send an email to drasw@verizon.net), yes, it is easy to order take out and still follow the plan.

So we called up our local Chinese restaurant and ordered the Peking Duck (no you do not have to eat the pancakes).  This restaurant, always includes both scallions and cucumbers with the duck as condiments.  We make it a point to always say no cucumbers, all scallions.  As soon as we say that they always say, “For Dr. W. correct?”

You see, we created a differentiation for ourselves that immediately separates us from the hundreds of other people that call the restaurant for take-out.  This is the differentiation you need in your podcast and this is what HealthNews does for you.

Whether we create a podcast for you to send to your clients, or you take our news feed and add it to your own podcast you create the differentiation that keeps you at the forefront driving new listeners and keeping your current listeners active.  

Remember, hold the cucumbers!

 

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