HealthNews Podcast

If your part of the podcast world, you know the value of time shifting.  We do too, and the HealthNews podcast is all about time shifting.  With time shifting the consumer; those people that want the HealthNews, are able to get it on their own terms.  In other words, they want the news, but only if they can listen to it when, where and how they want.  So, we give it to them and allow them to take it with them on the device of their choosing; pick it up on iTunes or via their phone, or let them download it or stream it.  How important is time shifting to the consumer? 

According to the NY Times In the Age of Tivo and Web Video, What Is Prime Time? , time shifting is so important that the 6 million television viewers that have disappeared this season, have chosen time shifting as a viewing choice.  Where we once used to rush home to watch our favorite TV show, now we decide when to watch it, where and how.

So six million this year maybe twice that many next year, maybe it’s time someone time shifted the news.  Oh yeah, we already did.  The HealthNews Podcast, time shifted for your audience and ours!